Blog #7 - Diffusion Theory

Diffusion Theory - Innovation

Every innovation in technology or otherwise goes through a series of changes and is constantly developing. While a few select individuals or groups are often credited with the invention of modern technologies, there are many uncredited innovators with work that allowed these inventions to become what they are today. 

The Diffusion Theory is a concept used to explain the different stages of development of different innovations and ideas. This theory, created by Everett Rogers, suggested that new ideas were diffused within various channels and methods of communication. 

One aspect of the diffusion process was called "adopters". According to the Diffusion Theory, the time it took each individual to adopt a new idea depended on their own personal openness to innovation overall. 

One example of innovation that can be analyzed using the diffusion theory is the iPhone. Before the iPhone, smartphones were still being developed in different ways by tech companies across the globe. Apple had released its iPod which revolutionized the way in which music was both marketed and consumed. 

As cellular technology advanced, so did the capabilities of regular mobile phones. However, it was the addition of touch screen compatibility and added features from iPod that set iPhone apart. After the launch of the iPhone, users became infatuated with the ease and accessibility that it provided to communication, music, and the Internet. Orginal purchasers, or "early adopters" were the middle-upper class in society that had interest in new technology. 

Now, years later, iPhones can be found anywhere and everywhere on the globe, in the hands of members of each socioeconmic class. This revolutionary technology now includes social media, gaming, entertainment, communications, Internet access, cameras, and so much more. I personally own an iPhone, which is almost a necessity as a college student in 2022. 

The benefits of owning my iPhone (or a smartphone of any relevance) outweigh the negatives for my lifestyle. Living in a different part of the country than my parents and extended family, using iMessage, FaceTime, and long-distance calling are important to me. In addition, social media and communications tools allow me to share information with my classmates, professors, and potential employers. The mobility of the device creates a constant state of connectedness with those I work for and with.

However, the negatives of owning such a powerful device are not exactly small. From having zero privacy to being unable to disconnect fully from the fast-paced world around me, iPhones have many unfortunate downsides. In addition, being reliant on a device that is not prone to glitching and failing is a risk that must be considered each and every time I use it.